Lead Generation

Increased vistor conversion rates

It is not enough to simply have a website that attracts visitors. The website should convert visitors into something meaningful, like a lead. When I start working with my clients I frequently notice that their site is not designed to encourage interaction with the visitor, some people call this brochureware.

I have developed methodologies that will help you convert more visitors into leads. As a first step it is important to measure your conversion rate. For this you need Web Analytics. With Web Analytics in place you can then measure how many of your visitors become leads or even customers.

The most common failure I see in websites is a lack of a call to action. On many sites I see interesting information about a product or service but I have no idea what the site owner wants me to do next. Can you see my call to action on this page?