The idea of content marketing is easy for people to grasp. You just create some content that carries your message that people want to share. Simple, right? Not really. Good content marketing takes thought, planning and preparation.
I saw an example of some content created by Samsung that I thought was exceptional. Not only does it convey Samsung’s message it was done in a way that people find interesting. The video already has over 10 million views over about two months. .
So if you are thinking of doing some content marketing remember that to do it well you’ll need to put a bit of thought into it.