SEO resources from SEO Expertise
Search Engine Optimization can difficult to understand. There are a lot of industry specific terms. To help decipher what is important to you I have compiled a list of resources you may find helpful.
While I have been involved with search engine optimization for more than 5 years it is a new concept to some executives. Here is a little information on why I think you need SEO.
There are not many, quality books on search engine optimization. The field is relatively new. Here are some books you may find helpful:
You might also want to learn about these subjects: